About This Project
A dynamic motion graphics and VFX campaign created for the fitness brand California Gym, in collaboration with the production team at Please Films. The project showcases a range of motion design techniques and polished visual effects, combining energetic visuals with a modern aesthetic to deliver a high-impact fitness campaign.
Process
Step 01
Concept & Brief
Understanding the client's vision, target audience, and campaign objectives.
Step 02
Design & Animation
Developing storyboards to establish the visual direction of the campaign, then bringing the concepts to life through motion design and animation using After Effects.
Step 03
Delivery
Adding the final edits, music, and sound effects, optimizing formats for each platform.
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